You are required to explore core concepts and their relationship in the context

You are required to explore core concepts and their relationship in the context of a pre-seen case study and associated materials in an essay format. References should be all academic reviewed journal. The strategy theories are all in the core book which is also
listed in the case-based essay briefing file. The citation file might be useful for the essay.
Core readings:
Mckeown, M. (2019) The Strategy Book. 3rd ed.. Harlow, United Kingdom, Pearson Education, Limited.

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