Read Chapter 13. Then watch this video and then discuss the questions in our for

Read Chapter 13. Then watch this video and then discuss the questions in our forum.

https://www.youtube.com/watch?v=VSkLgX3c_PA
1. Chose a company or product and identify their target market.
2. What is the goal for promotion? (Think AIDA model)
3. Describe how they use elements of the Promotional Mix to market products to the target(s). You can
address how the company uses each element below (Not every company uses every element)
4. What media/platforms do they use for promotion?
5. Do you think they should stay with their same plan or implement something differently?
These are the elements of the Promotional Mix:
A. Advertising
B. Personal Selling
C. Public Relations
D. Sales Promotion
E. Direct Marketing
JUST ANSWER DIRECTLY EACH QUESTION. THIS IS NOT AN ESSAY

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