United Colors of Benetton is launching a new slow fashion clothing line with European Generation Z as its target. Create a proper social media campaign to promote it and answer:
Which platforms are you going to use?
Are you going to stablish a collaboration with influencers or brand advocates? Why? If yes, who and why?
Which are your direct competitors? Which strategies do you find appealing to add at your campaign?
Create an original and unique strategy. It must be specific and focalized to promote the new clothing line to its target.
How are you going to evaluate the campaign?
Explain the meaning of “branded post” and search for a suitable example of good practise. First, provide context (brand selected and its market) and elaborate in your own words the reasons why the case that you have chosen is a successful branded post. Furthermore, explain two improvements that you could apply on it.
Wordcount: 2500- 3000 words.
Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
Font: Arial 12,5 pts.
Text alignment: Justified.
The in-text References and the Bibliography have to be in Harvard’s citation style.