“The American Marketing Association commits itself to promoting the highest standard of professional ethical norms and values for its members (practitioners, academics and students). Norms are established standards of conduct that are expected and maintained by society and/or professional organizations. Values represent the collective conception of what communities find desirable, important and morally proper. Values also serve as the criteria for evaluating our own personal actions and the actions of others. As marketers, we recognize that we not only serve our organizations but also act as stewards of society in creating, facilitating and executing the transactions that are part of the greater economy. In this role, marketers are expected to embrace the highest professional ethical norms and the ethical values implied by our responsibility toward multiple stakeholders (e.g., customers, employees, investors, peers, channel members, regulators and the host community).” From Code of Ethics of the American Marketing Association.
At the conclusion of this week students will:
Submit final projects – 10-12 page marketing plan; 5-8 page slide presentation.
Read ethical issues in marketing. You may wish to include components of these ethical issues in your final project.
Week Seven Supplementary Resource:
Code of Ethics of the American Marketing Association:
http://www.marketingpower.com/AboutAMA/Pages/Statement%20of%20Ethics.aspx (Links to an external site.)
Please note: the use of a mplans.com template must be used for your final project.
Using www.mplans.com (Links to an external site.) evaluate your company’s marketing program (or a company identified and mutually agreed upon by both the student and the facilitator) by applying the principles and concepts learned in this course. The written assignment will be no less than ten and no more than fifteen pages. Using a marketing plan format (i.e., mplans.com example – this plan is not to be APA style as marketing plans do not follow this design). An five to eight page PowerPoint slide presentation is to accompany your marketing plan.
Markets and Corporations to consider for final assignment
My topic will be:
Online Merchandising: Amazon