If you were the owner of Big Skinny, how would you approach launching the brand

If you were the owner of Big Skinny, how would you approach launching the brand digitally?
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You may want to research some strategies Big Skinny tried. Here are a few questions to guide you:
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What offline marketing strategies have Big Skinny pursued so far?
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What was Big Skinny’s mission on digital?
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How did they manage ‘snagging passersby?’
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What were the various ‘connect’ strategies they tried?

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