Good day, 1. Till gap analysis: Need to include a PESTEL 2. Need to create

Good day,
1. Till gap analysis: Need to include a PESTEL
2. Need to create research questions according to this Spotify assignment
3. Methods for data collection should be explicitly explained (see Sekaran & Bougie, 2013)
4. Sales analysis: 4.1. A brief explanation of theoretical basis. 4.2. Data & analysis on sales management.
5. Conclusions
6. Sales & Services Plan: Plan on improvements & recommendations to the company
7. Summarize the report
– Relate purpose (1.4) to Strategy (including competition)
– Relate CSB to Gap-1 (know your customer)
– Relate DM to Gap-2 (service design) and 4 (external communication)
– Relate CC to Gap-4 (external communication and sales promotion)
– Relate Sales to Gap-3 (execution of the service)
Everything relates to Gap-5 (customer perception vs expectation)
I added books as well it is good book

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