ETHICAL AND UNETHICAL MARKETING SUMMARY OF PRESENTATION COMPONENTS

Read “An Introduction to Business Ethics” Chapter 9

 

 

You have been asked to give a 20-minute presentation to the FSB marketing professors explainng to them the difference between ethical marketing programs and unethical marketing programs. How would you describe the ethical boundaries to keep in mind as a marketeer? Use examples of products marketed ethically and unethically in your presentation. You do not need to make the Presentation, you just need to describe its components.  (Double spaced 2 pages)

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