Create a Marketing Plan

You  work for Apple in the marketing innovation department – your task –  is to identify a market opportunity and develop a pilot marketing plan to launch the new product in a test market in the USA. A pilot marketing plan allows you to test your plan in  a small market prior to a national roll out. There are important things to consider as the plan is created.

  1. Is the marketing idea valid?
  2. What is unique or distinctive about the product that separates it from competitors?
  3. Does a viable market exist for the product?
  4. Is the target market large enough, accessible, and capable of purchasing your product?
  5. Are the financial projections sound?
  6. Is the management team competent?
  7. How will investors get a return on their investments?
  8. Write a brief but informative description of your product, including the following:

     

    1. A description of  the product/service
    2. Marketing goals 
    3. Who a typical customer might be

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