complete a brief paper on any topic covered in this course. You should: Cite th

complete a brief paper on any topic covered in this course.
You should:
Cite the textbook and at least three articles from legitimate periodicals on the topic. Web sites generally do NOT qualify.
Discuss implications of these for a specific firm of your choice (e.g., Hewlett-Packard, Walmart, or Marriott Hotels).
The paper should focus on how management of the firm can use the ideas in question—NOT on what the firm is currently doing.
Quality is important than quantity, and people differ in their writing styles, but a length of 4-5 pages double-spaced (not including the biographical listing) is generally reasonable.
***** THE WRITER HAS TO CHOSE A MARKETING TOPIC AND WRITE ABOUT A COMPANY KEEPING IN MIND THE SAME MARKETING PRINCIPLES SHOULD BE APPLIED******

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