Communicating information to groups of people through digital platforms has beco

Communicating information to groups of people through digital platforms has become common in the past few years, but there are still misconceptions about when to use different approaches such as a webcast or a webinar. Now that you have successfully networked with Meg as Microsoft’s Director of Consumer Marketing for Xbox and she has offered you a job, it is time to show off your abilities as a thoughtful web meeting content creator.
You are free to tackle any aspect of Xbox’s family of products and plan two communications that will help with your marketing efforts leading up to the holiday season.
The webcast is designed for 2000 of your most ardent fans, who want to learn about a new game, feature, console, hardware… whatever you identify that Xbox might have in the pipeline that you also find interesting. These fans have opted into a program for Xbox enthusiasts, and the latest “reward” will be access to this webcast. It should still be appropriately open in tone and content that you can publish the webcast publicly later for all audiences.
The focus of this activity is to demonstrate your ability to plan a webcast that provides value to the audience. It should be between 8-to-10 minutes in length and prerecorded. Using any of the highlighted webcast software tools will be encouraged.
Create a PowerPoint or Spark deck to accompany the webcast presentation. The deck will count for a portion of your total grade and must be submitted via Canvas. Make sure to work at least 3 to 4 external sources in the presentation, not just listing them at the end as a bibliography.
Points will be deducted for going over or under the allotted time, so make sure to practice timing each presentation beforehand. We will deduct five points for every 30 seconds over and under the 8-to-10-minute window.
One final note: try to have a specific purpose to your speech, a clear story, or a unique angle that makes your presentation stand out amongst all the others. Creativity is encouraged, provided it does not detract from the assignment requirements.
This criterion is linked to a Learning OutcomeUnderstanding of event marketing concepts
5 pts
This criterion is linked to a Learning OutcomeQuality of research and information provided
5 pts
This criterion is linked to a Learning OutcomeDepth of analysis / critical thinking
10 pts
This criterion is linked to a Learning OutcomeVideography and design elements
10 pts
This criterion is linked to a Learning OutcomePresentation skills
10 pts
This criterion is linked to a Learning OutcomeHandling Q&A
5 pts
This criterion is linked to a Learning OutcomeTime management

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