Case 1- Streaming by the Numbers (Due Mar 4)

Is it appropriate for content creators to estimate market size based on Nielson’s SVOD data? If you answered yes, explain why; if you answered no, explain how it could be better.

Background information for the posed question can be found in the attached case.

More information to think about:

Nielson has assembled a panel (customers who agree to participate in the survey) and selected members using “probability sampling,” as the company defines it. So the question now is whether random sampling works in this situation, and what characteristics of an ideal sample (size, procedure) need be present in order to make a true generalization.

Maximum of 150 words.

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